Sunday, November 14, 2010

208. Why I Hate Ads

Okay, I admit, I don’t really hate ads. Hate is a very strong word. In fact, just the other day as I was drinking my (Starbucks) latte and reading my latest (House Beautiful) magazine while I was lounging in my comfy leather chair (from Pottery Barn), I was thinking how much I actually enjoy those very clever commercials I see on TV (Sony, purchased at Best Buy) when they air during the Super Bowl. I am not even a huge hockey fan (baseball? lacrosse? remind me which sport they play for Super Bowl) but when The Husband is watching the Super Bowl, I admit that I watch it too, but primarily for the entertaining and funny advertisements (such as the highly effective commercial with the squirrels running in Pamplona, like the running of the bulls, but instead of bulls it was squirrels! get it?  they were selling, uh, uh..... maybe they were selling squirrels?).

Ads do serve their purpose. They hopefully get you to go to the place (for a random example, perhaps a high-end kitchen store) and spend your hard-earned dollars buying something you may or may not need (like a salad spinner or a $2500 espresso machine). I totally get this.

What I don’t get is WHY when I want to be on the computer and read someone’s blog, then SHEBANG! this stupid ad pops up. Why can’t I just read the funny thing (or research what type of red-leafed tree is in my backyard or learn how to make origami paper airplanes—my 6-year-old’s latest obsession) without being visually assaulted by unwanted ads? The ad is never something helpful, like how to care for red-leafed trees that might be growing in your yard or where to buy cheap books that show origami step-by-step; no. The ad is inevitably do you want to know your Credit Score (not really; I prefer to run and hide from my Credit Score……… why? does my Credit Score want to know me? did it, you know, call and ask if I was available to get together or if I thought it was cute?). Or, the ad might be: buy this really expensive car right now! (Hey, Marketing Genius? If I had the money to buy that really expensive car, do you think I would be here looking at Craig’s List for a new coffee table?).

The bottom line is: advertisements don’t work on me. Like that time the other day when Shutterbug popped up and offered $10 off plus free shipping. Who cares? (Although, I truly did need to place an order for Christmas cards, but I, like, was totally planning to do that anyway.)

Okay, that one doesn’t count.

As I was saying, I am not just one of these nameless little sheep that just do whatever the advertisers tell him/her (it?) to do. I don’t need new business cards (Got Ink), thankyouverymuch. Uh, actually, their business cards do look super cute. And wow, 2 day shipping, that’s impressive. 33 cents per card, do they even break even on that? it would be kind of criminal not to order the cards, I mean, they are practically paying me.

So, my message to all you advertisers out there is: please leave me and my poor antique computer alone. I abhor your ads, especially the crazy ones that move around the page and follow me. Makes me a little nervous and uncomfortable. If I want someone to follow me, I’ll just tell my 4-year-old that I might share my M&M’s with him.

And now if you’ll excuse me, I have some really expensive cars I need to go look at.

PS--What I forgot to say, which I meant to is:  I will never sell out.  You will never see ads here in my blog, even if it happens to be a favorite product of mine.  I Absolut -ly will not do ads!  There is no Gap between my integrity/morals and the way I live my life.  I think it's safe to say we are all United on that front.  So, go enjoy some (Baskin-Robbins) ice cream and kick back and read my ad-free blog.

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