Tuesday, June 29, 2010

23. Pink Lego's

I just had another one of my BRILLIANT ideas. I am very serious here. And Lego, I want my cut.

I am talking about Pink Lego's. Humor me, if you will.

My sons love Lego's. "Love" might be too tame a word. "Adore" is more like it. "Worship at the Altar of All That Is Lego-ness". They build cars and spaceships and buildings and shooters (whatever that is) in their bright primary colors........... and all the time I am thinking about this amazing untapped market that exists Out There. That's right: Girls.

By my rudimentary calculations, Lego Corporation has slashed its target market by 50%. I did take Economics 101 in college, and in the immortal words of my wise professor, "That's just stupid." I mean, come on! Why would you want to LIMIT your market appeal? Diminish your potential target audience? Cut your profits in (now I am not that good at math, but I think this is right) HALF? Think about it. Pink Lego's. As my 3-year-old says, "Easy-peezy lemon squeezy."

Instead of StarWars (registered trademark) little itty bitty Lego people, make some Lego doll people. Lego ponies. Lego Eiffel Tower. Pink Lego houses. Pink Lego cars. PINK! Oh, the novelty of it all! Why has no one thought of this before? (and where is my big fat royalty check for effectively DOUBLING business?)

Mattel does not limit themselves to only Caucasian blonde Barbie (registered trademark). Oh, no. They also have African-American Barbies with dark skin to (presumably) appeal to little girls of this possible demographic. That's right: Mattel is smart! They have decided that more than just one type of person might be interested in purchasing their product, and so, by golly, they are going to attempt to appeal to the masses.

And, Lego, the masses are boys AND girls.

("Must Outsource to Vietnam")

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